Think about the cell phone and computer you use every day to do your job. Think about the car you drive to take to work. Think about the food you eat; water you drink; clothes you wear; and appliances you use to store, prepare, and clean them. Think about the television you watch, video games you play, or music system you listen to. Think about the buildings you visit. Think about any modern convenience or necessity. Just about anything you can think of is the result of complex processes. Without talented individuals to design, build, improve, and maintain these processes, these technological advances would never have occurred and future innovations would be impossible. Without automation professionals, our world and our future would be very different.
Automation is closely related to the modern need for sustainable development in the 21st century. One of the principles of sustainability is "Doing More with Less" which in other words, is also one of the goals of automation. By replacing the routine part of human labor with the use of machines, automation not only increases productivity and the quality of products beyond what can be achieved by humans but also frees space, time and energy for humans to deal with the new, non-routine challenge of developing innovative and more advanced technologies. This magnificent cycle in which established developments are automated and the free resources achieved by this automation are used to develop newer technologies that are subsequently automated is one of the most successful recipes for the human race towards the goal of sustainable development.
Marketing technology has come a long way. From simple website analytics and basic email to machine learning and social media automation. Today Embiot Technologies in all industries have powerful technologies at their fingertips that make it possible to create “wow” experiences for prospects and customers. The many trends to watch in 2018 include the emergence of technologies that allows Embiot Technologies to create more personalized experiences for target prospects at scale.